Geofences are virtual perimeters around predetermined areas. With mobile display advertising using geofencing, the geofence creates a filter/ request of where ads are to appear based on GPS signals. The mobile display advertising campaign using geofencing can also be used to collect mobile IDs or to monitor and area for device behavior or activity.
The Added Benefits in Using Geo-Location with Mobile Display Advertising
Mobile geofencing is a powerful marketing tool that allows businesses to target their customers in specific locations using GPS technology. Here are some benefits of mobile geofencing:
- Increased engagement: Mobile geofencing allows businesses to reach their customers in a more personalized and relevant way, which can increase engagement and drive conversions.
- Improved targeting: Mobile geofencing allows businesses to target their customers based on their location, which can be particularly useful for businesses that operate in specific areas, such as retail stores, restaurants, and events.
- Better customer experience: Mobile geofencing can be used to create better customer experience by providing location-based promotions and offers that are relevant to the customer’s current location. Increased brand awareness: Mobile geofencing can be used to increase brand awareness by reaching customers in new and unexpected ways, such as through push notifications and mobile ads.
Geofencing Advertising is using location data to request display ads or banner ads to appear based on the location GPS of a mobile device. Ads appear with apps and sometimes websites. Give Us a Call Today to Learn More 843.823.7593